about us: unusually imagined, unusually realised

about us: unusually imagined, unusually realised

The grätzlhotel from the beginning was primarily one thing not at all: usual. A hotel whose rooms and suites are spread over several blocks, and that makes their visitors holidays really authentic, is definitely different.

Another unusual feature is the constellation of the partners involved, who have believed in this idea and made this idea become reality. That is why we want to get everyone of them the chance to speak here.

project partners

Fanny Holzer-Luschnig 
executive partner

Host

Theresia Kohlmayr
executive partner

Host

Clemens Kopetzky 
partner

communications
art:phalanx 
www.artphalanx.at

art:phalanx

Markus Kaplan 
partner

architecture
BWM Architekten 
www.bwm.at

BWM Architekten

Christian Knapp
partner

Theresia Kohlmayr
executive partner

Jonathan Lutter
partner

architecture
Kohlmayr Lutter Knapp | Büro für systemisches Design
www.kohlmayrlutterknapp.com

Prof. Stephan Gerhard 
partner

consulting
TREUGAST Solutions Group 
www.treugast.com

Treugast Solutions group

interview mit den partnern

What was the idea behind the grätzlhotel at the very beginning?

Markus Kaplan (BWM Architekten): The city has been struggling with the issue of vacancy in the base area in various Grätzl for a long time. As architects, we are confronted with this issue daily. There are already different approaches: from the coworking space, to studios and start-up offices, up to club pubs or childcare facilities and so on. Whilst our cooperation in our last hotel projects we had, together with Clemens Kopetzky and Prof. Stephan Gerhard, the idea of ​​transforming former shops and the downstairs zone into hotel suites. For us it was clear from the very beginning that we want to create a fragmented hotel that quite strongly intertwines with a Grätzl and that gives the guest the opportunity, to discover Vienna with the eyes of a Viennese and not as a classic tourist. Just like a real Viennese who lives in this Grätzl.

Clemens, how did you  
find the name grätzlhotel?

Clemens Kopetzky (art:phalanx): A Grätzl is the village within the city. Just like the Kiez of Berlin, the Veedel in Cologne or the Barrio in Barcelona. Grätzl is the Viennese term for the smallest urban unit: a neighborhood that is different from others. Today’s Vienna originally consisted of different villages that have gradually grown together. If you stroll through the city very carefully, then you can feel these structures from the past - with the nice places and markets where people still know and greet each other on the street; where there are lot of stories to be discovered. And that’s why we named our hotel grätzlhotel, and why we allow our guests to really immerse in the neighborhood and to be Viennese for a while. And because personality and interaction with humans are our central concerns.

What awaits guests in the grätzlhotel?

Fanny Holzer-Luschnig (host): For our guests there are a lot of surprises. The grätzlhotel is namely unlike most hotels. We love stories and have therefore also faced up to the past of our suites, which are located in former street stores. From business travelers to family with child and dog, whether for one night or even a month, we welcome all guests and hot with us cordially welcome. In our spacious suites with comfortable, extra-long beds, a rain shower, a large wooden table in the living area and a fully equipped kitchenette make you feel right at home. As if you had always lived in Vienna and in Grätzl.

Even in our heart, the reception, the motto: Arrive and feel good! This is not true only for our hotel guests, but also for the whole neighbourhood. You can treat yourself to some fine food and refreshments from the area and to exchange information about the latest stories and gossip from the Grätzl. And very important: Extrawürschtln are allowed with us. From the SPA Minibar (Yes, we have 2 minibars in our suites) to a mocha pot from Italy and and freshly ground coffee. From your own bicycle to the picnic basket full of delicacies that is waiting already upon arrival in your suite. We respond to the individual needs of our guests. But we don’t want to disclose everything. Otherwise it’s no longer a surprise. Best just come by with us and convince yourself!

What new trends in urban tourism does the grätzlhotel react to?

Prof. Stephan Gerhard (TREUGAST | Solutions Group): The grätzlhotel corresponds to the very latest trends in urban tourism. Today, if you go on vacation, then you do not want to get served on a plate all the clichés. Vienna is more than just fiaker, schnitzel and Sisi as Bruxelles is more than just the Atomium, Belgian waffle and the EU district. Latest trend research in tourism show that travellers today want to explore a city extensively, experience things off the classic sights and want to get in contact with with the locals. They no longer want to be recognized as tourists with a camera and a city map, they would like to belong. Be a Viennese for a while. And is what the grätzlhotel makes possible: authentic urban vacations among Viennese!

How is best to become a Viennese for a while? 
Do you have some secret tips for vour guests?

Theresia Kohlmayr (Kohlmayr Lutter Knapp | Büro für systemisches Design): Well, for sure: checking into the grätzlhotel. Disguise yourself using the Grätzl language course with a few dialect words and mix with the Viennese at the Grätzl breakfast in the reception.